Your briefing is ready
The first thing they get. Warm, short, and it hands them straight to their own briefing page rather than a PDF. It also names the information statement that follows, so a legal looking email never arrives cold.
- Sends
- On form submit, within a minute
- Subject
- Your REVL briefing is ready
- Preheader
- Everything in one place: your territory, the numbers, and a time to talk.
- One CTA
- Open your briefing, through to page two
- Merge fields
first_name,state_name,briefing_url- Shown with
- Alex, Victoria
Still open
- The button points at design A, the scroller. It moves to whichever page two design gets picked.
- The information statement send has to exist before this one goes out. It is the day zero legal gate and it has to land first.
- The footer needs REVL's real postal address. Sydney NSW is as far as our own notes go.
Your call is set
A different shape on purpose. No photograph up top, the detail block does the work, because this is the email they reopen on the morning of the call. Then it sets up what the half hour covers and what it does not.
- Sends
- On booking, within a minute
- Subject
- Your REVL call is confirmed
- Preheader
- Thursday 6 August, 10:30am. Here is what we will cover.
- One CTA
- Add to calendar, with reschedule underneath
- Merge fields
first_name,call_datetime,call_timezone,host_name,calendar_url,reschedule_url,briefing_url- Shown with
- Alex, Thursday 6 August, 10:30am AEST
Still open
- Who actually runs the discovery calls. The With line says the franchise team until REVL names a person.
- Whatever runs the calendar decides the add to calendar and reschedule links.
- Outlook on Windows squares off the rounded button. Live with it, or the button goes square in both emails.
Both are table based HTML at 640px with one breakpoint, so the mobile pane is the email's own layout rather than a picture of it. Acier does not survive an email client, so the one headline in each is an image with alt text and every other word is live text.
Sample data stands in for the merge fields. Nothing sends from here.